Make Video work for you

Lets get some views on your youtube Video. You want fresh eyes!

In the description field for the video ADD a Bit.ly, a URL shortener that will provide a link directly back to your intended landing page.

Use keywords to describe the nature of the video and the primary function of your business. Remember to include your location. Toronto, Ontario Canada

Closed Captioning for Hearing Impaired CC At your youtube account; click the chevron on your name (DROP DOWN MENU) Select Video Manager, then select the video that we will work with by clicking on Edit Video Button. You can now edit anything we need in the Title, ( to better assist with keywords) description or Keyword fields. NOTE we are moving to the Caption Button Field that appears on the TOP row.

Having selected the Captions button a new window will appear with Available Captions or Tracks. Select the + Button to add a Track. New window appears. Select a File to upload. This will be a plain Text file .TXT extension that you have saved in notepad. *This should be an accurate transcribed file of the dialogue. Press upload and you are done.

Remember to turn on the closed caption option in the Footer of the Video frame.

Create your own topical Playlists Touch your name in the top right corner and the drop down menu appears Select Video Manager; on the LH side there is a button to create a playlist however you would like to arrange. +NEW. Either by topic, date, views your choice. Touch the Create NEW and provide a Name and description. Now when you display each video in the view format

Sharing to Social Media

More on the next post

Video your Message

Lets work on Crafting your message.

Do not talk about how or why you are great.   Answer the viewers needs with a library of responses.

Imagine …. An interview or crafting a message regarding your law firm, real estate business, restaurant or entrepreneurial flair. Describe your unique niche and invite new people to engage with you. Clients that are local and close to your Toronto business.

We can create that Video SHORT presentation about your unique business; Creating all the stock and profile footage using available lighting in your offices, foyer and place of business.

You can control and OWN your own content. We create a YouTube Channel for you, and UPLOAD the finished Video, adding a Title Page with your contact details. You can also upload this video to additional hosts for greater exposure. Others like Yellow Pages and Gold Book retain ownership of your video.

The transcript of the Video dialogue can be prepared in a suitable format to be upload to Youtube as the Closed Captioning Track (CC) Transcribed Audio can be used for Blog post and Closed Caption upload.

Completed Video content can be delivered on a CD or Thumb ZIP drive according to your instructions so that you can LOAD to other advertising opportunities. Hosting of your video can be branded with a plain frame only (No Youtube ads or recommended video up next) for a small monthly hosting fee.

Additional Issues addressed;

• Create Google Account
• Create Blogger Account
• Post to your blog the Video embed with Narrative as Blog Post.
• Hyperlink back to your sites add email.
• Create Keyword scenario for Google Search

Equipment

Shot with a digital DSLR; Glide Track Technology available if requested. (cut away in conversation and insert FIRM name or background shots) Soft costs are avoided by keeping the costs down vs renting all the lights grips and platforms to provide

Low budget Low risk to enter this video presentation field that has been previously out of the reach of small business. Youtube provides instant local audience.

Modest Investment for Video profile starting from $ 125 per hour plus HST*
All available a la carte.

Call David Pylyp for details 647 218 2414

* additional costs may apply for editing and slide creation or graphics.

Lesson ONE Step by Step Instructions http://torontoshoptalk.blogspot.ca/2011/12/make-video-work-for-you.html

Are you going to keep wasting time and money advertising in the Yellow Pages and Buying lines on a Legal Directory? Its time you invested in a few lessons to bring yourself up to speed on what digital marketing means. Call today.