Top 5 reasons to use online marketing

What are the reasons to have an online Video?

I've spent time with few lawyers, looked through their profiles on directories and websites to help them be perfectly set up with all the benefits that those services offer. Bios, photos, service areas, specialties, skill sets, recommendations and customer reviews.   Do you know what they all concluded? "You've got to have a unified message”.  The way I explain it is that you’ve got to have a coherent brand message for all the shiny new websites to really work in your favor. 

To be found You will need to create content online that will get seen, read and +googled.
With Blogs and videos This content creates an opportunity for you to display why you are a leader in your community.

You are busy; filing dates, appointments, deadlines, court appearances and schedules. 
You have obligations without adding internet marketing, blogging and video. When will you write a few blogs, script a video?

Why would you do it?

1) Establishes your authority
2) Content Marketing
3) Clients are informed
4) Manages your Brand and Reputation
5) Content can be syndicated

How are you getting new business from the internet? What is the message you want to get out to your client prospects?

It is that you can identify and solve their problem.

How will you do that?  I can show you HOW; you decide when.

What’s another year without one of the most effective online marketing tools, right?


David Pylyp
647 218 2414

https://plus.google.com/u/0/+DavidPylyp/posts

Use Equity When Divorcing

How You can Access more equity when divorcing!

Hi, I’m Nathalie Ng. I'm the Money Chick- A mortgage agent who is licensed 2 give unbiased advice on your mortgage. 

Can you help clients who are single, separated, single parents  & divorced?

Yes I do and it is a special niche as I deal with lenders who are in this market segment.



What can clients do when they are divorcing? I know of many women who are looking to buy their own property now.  Can they start all over again & buy another property?

Definitely... With the increasing # of divorces, many of them want 2live separately. However, due to the economic circumstances, some stay together in order to keep the house Others, rent after divorce. Both of 
which are not good as in the 1st case, they are unhappy living together and the 2nd, it is financially not 
advisable to rent.

In the traditional way,  when a couple is divorcing, their lawyer is splitting all their assets. There could
be times when the couple decides to sell the house and live separately. So what happens then?

What happens is each party ends up with a smaller equity thus, resulting from not being able to buy another
property. As you may also know, utilizing a mortgage to Refinance & free up equity can definitely be a great 
tool when paying out joint matrimonial liabilities, as well as providing a cash settlement. Recent changes in mortgage financing however have now capped accessing home equity to 85% of the property’s value. But I have good news! There are cases where I have been able to assist divorcing couples & their lawyers in 
negotiating separation agreements. Essentially, the clients are allowed to free up to 95% of the equity in a 
property specifically for marital splits. That is a huge difference from 85% which is the norm.


So let`s say, for a house valued at $400,000, how much equity they can get?

With traditional lenders, they can only have access to 85%, which = $340,000 in this case. This could be
used to pay off one spouse, debts & settlement.  Now compare this vs accessing 95% of the value of the
house.

For the same house of $400,000, now they can access $380,000 of equity. This is an extra $40,000. That
$40,000 can itself contribute towards a bigger down payment towards a new house. All this is at very good
mortgage rates. Divorcees and single parents should really think of owning again rather than renting.

That is the smarter way…Thank you Nathalie. How can we get hold of you?
Nathalie can be reached at 416-629-1818

Shadi Nasseri Toronto Condo Law Specialist

David Pylyp: I'm in Down Town Toronto with Shadi Nasseri. Whats special about your law firm?

Shadi Nasseri: Well, we specialize in real estate law, so I am a real estate lawyer, and I only do real estate transactions. That includes Purchase and Sale Agreements, as well as refinancing of Homes and Condominium units.







My office is located Downtown so its reachable by all the people who live or commute or work in the Toronto City Core; I do private mortgages, asset purchases, commercial transactions, lease agreements, anything related to real estate.

David Pylyp: How have you found the gender balance in your business?

Shadi Nasseri; Actually I have seen quite shift in recent months, in the last year or so, I've seen a lot of single women purchasing condos. and as a woman myself that makes me very proud, Its no longer that couples are buying homes together necessarily or men buying homes by themselves,
A lot of women are saving their money, and putting it into investing in the real estate market.

David Pylyp: How can people reach you Shadi?

Shadi Nasseri: You can reach me on my website MyTorontoRealEstateLawyer dot com
or they can call me at 416 400 6167

Thank you

Make Video work for you

Lets get some views on your youtube Video. You want fresh eyes!

In the description field for the video ADD a Bit.ly, a URL shortener that will provide a link directly back to your intended landing page.

Use keywords to describe the nature of the video and the primary function of your business. Remember to include your location. Toronto, Ontario Canada

Closed Captioning for Hearing Impaired CC At your youtube account; click the chevron on your name (DROP DOWN MENU) Select Video Manager, then select the video that we will work with by clicking on Edit Video Button. You can now edit anything we need in the Title, ( to better assist with keywords) description or Keyword fields. NOTE we are moving to the Caption Button Field that appears on the TOP row.

Having selected the Captions button a new window will appear with Available Captions or Tracks. Select the + Button to add a Track. New window appears. Select a File to upload. This will be a plain Text file .TXT extension that you have saved in notepad. *This should be an accurate transcribed file of the dialogue. Press upload and you are done.

Remember to turn on the closed caption option in the Footer of the Video frame.

Create your own topical Playlists Touch your name in the top right corner and the drop down menu appears Select Video Manager; on the LH side there is a button to create a playlist however you would like to arrange. +NEW. Either by topic, date, views your choice. Touch the Create NEW and provide a Name and description. Now when you display each video in the view format

Sharing to Social Media

More on the next post

Video your Message

Lets work on Crafting your message.

Do not talk about how or why you are great.   Answer the viewers needs with a library of responses.

Imagine …. An interview or crafting a message regarding your law firm, real estate business, restaurant or entrepreneurial flair. Describe your unique niche and invite new people to engage with you. Clients that are local and close to your Toronto business.

We can create that Video SHORT presentation about your unique business; Creating all the stock and profile footage using available lighting in your offices, foyer and place of business.

You can control and OWN your own content. We create a YouTube Channel for you, and UPLOAD the finished Video, adding a Title Page with your contact details. You can also upload this video to additional hosts for greater exposure. Others like Yellow Pages and Gold Book retain ownership of your video.

The transcript of the Video dialogue can be prepared in a suitable format to be upload to Youtube as the Closed Captioning Track (CC) Transcribed Audio can be used for Blog post and Closed Caption upload.

Completed Video content can be delivered on a CD or Thumb ZIP drive according to your instructions so that you can LOAD to other advertising opportunities. Hosting of your video can be branded with a plain frame only (No Youtube ads or recommended video up next) for a small monthly hosting fee.

Additional Issues addressed;

• Create Google Account
• Create Blogger Account
• Post to your blog the Video embed with Narrative as Blog Post.
• Hyperlink back to your sites add email.
• Create Keyword scenario for Google Search

Equipment

Shot with a digital DSLR; Glide Track Technology available if requested. (cut away in conversation and insert FIRM name or background shots) Soft costs are avoided by keeping the costs down vs renting all the lights grips and platforms to provide

Low budget Low risk to enter this video presentation field that has been previously out of the reach of small business. Youtube provides instant local audience.

Modest Investment for Video profile starting from $ 125 per hour plus HST*
All available a la carte.

Call David Pylyp for details 647 218 2414

* additional costs may apply for editing and slide creation or graphics.

Lesson ONE Step by Step Instructions http://torontoshoptalk.blogspot.ca/2011/12/make-video-work-for-you.html

Are you going to keep wasting time and money advertising in the Yellow Pages and Buying lines on a Legal Directory? Its time you invested in a few lessons to bring yourself up to speed on what digital marketing means. Call today.