Top 5 reasons to use online marketing

What are the reasons to have an online Video?

I've spent time with few lawyers, looked through their profiles on directories and websites to help them be perfectly set up with all the benefits that those services offer. Bios, photos, service areas, specialties, skill sets, recommendations and customer reviews.   Do you know what they all concluded? "You've got to have a unified message”.  The way I explain it is that you’ve got to have a coherent brand message for all the shiny new websites to really work in your favor. 

To be found You will need to create content online that will get seen, read and +googled.
With Blogs and videos This content creates an opportunity for you to display why you are a leader in your community.

You are busy; filing dates, appointments, deadlines, court appearances and schedules. 
You have obligations without adding internet marketing, blogging and video. When will you write a few blogs, script a video?

Why would you do it?

1) Establishes your authority
2) Content Marketing
3) Clients are informed
4) Manages your Brand and Reputation
5) Content can be syndicated

How are you getting new business from the internet? What is the message you want to get out to your client prospects?

It is that you can identify and solve their problem.

How will you do that?  I can show you HOW; you decide when.

What’s another year without one of the most effective online marketing tools, right?


David Pylyp
647 218 2414

https://plus.google.com/u/0/+DavidPylyp/posts

Lets Make your Unique Video!

If a picture is worth a thousand words then a VIDEO is worth 1.8 Million Words  *Dr. James McQuivey

The second largest search engine behind google is Youtube.  To avoid this medium would be the same as missing the launch of new Yellow Pages directory for your market in the early 80's.  You might be waiting a whole year for your phone to ring.

Today your clients and prospects, Text, email and fax their enquiry to your numbers.

Video presents a unique opportunity for you to connect with a new audience. They watch you, listen to your pace and cadence, your articulate delivery and planned script.  You are telling a story and providing a solution to their problems. 

Remember Aesop's Fables?

Lets plan your video and control all the aspects we can.

• Camera
• Sound
• Lighting
• Script
• Length of Video
• Editing
• Being Seen
• Promotion Distribution

A story will spark interest in seconds; It is imperative to catch the viewers attention in 6 - 9 seconds or they move on. 

There are some great points here;

http://blog.bazaarvoice.com/2013/07/02/bite-sized-videos-challenge-brands-to-nail-engagement-fast/

Get help coaching and educating you through the process as you move towards either self production or professional video work; Shoot stage and help you script. Help with editing and then it needs to be SEO keyworded and uploaded to multiple platforms.

http://torontoshoptalk.blogspot.ca/2011/12/video-your-message.html

Who am I to give you any advice? The 2103 Stefan Swanepoel Technology Report, David Pylyp youtube.com/dpylyp was named as one of the Top 10 individual real estate channels on YouTube.

Call me 647 218 2414

Repurpose your Furnishings or Rent to Stage

Staging Do we  Repurpose or Rent

When preparing a house for sale, I like to re-purpose as many items in the home as possible. I like to use the owners art, decorations and furniture to highlight each room to its potential. Owners are often surprised how moving these items around and re positioning them can make a difference.

It helps to have someone who has no attachment to the home and its furnishings see new possibilities. This helps keep cost down vs renting items. The only time we would rent or buy for staging is when all other options have been exhausted.

Lets deal with it Now

Liz Manore   905 467 2400.

Exclusive to The David Pylyp Group

Toronto Condo Owners STOP paying Maintenance Fees

Are you angry with a decision made by your condo board?

Have they done something to raise your maintenance fees?

How can they impose those kinds of rules?

Can you withhold your maintenance fees as a protest?

Can owners withhold their common expenses if they are engaged in litigation with the Corporation? In a recent case, Carleton Condominium Corporation No. 396 v. Burdet, the Court of Appeal confirmed that common expenses are payable, even if there is on-going litigation relating to the validity of common expenses. A group of owners and the Corporation had been engaged in a protracted dispute since 2000 relating to voting rights and financial matters. In 2009 the Corporation filed liens against the owners' units and subsequently commenced power of sale proceedings.In response, the owners paid $104,185 to the solicitors for the Corporation, to be held in trust pending the resolution of issues in court proceedings. Thereafter the group of owners ceased paying common expenses altogether.The trial judge had ordered that the amount held by the Corporation’s solicitors in trust be paid to the Corporation to be applied to common expense arrears and the group of owners was required to pay condo fees going forward. The owners appealed on the basis that as the Corporation owed money to the owners they had a right of set-off. The Court of Appeal rejected the owners’ position on the basis that section 84(3) of the Condominium Act was clear that common expenses must be paid regardless of any other claims between the parties. The Corporation was also awarded costs in the amount of $30,000.Considering that litigation can be a very slow and long drawn-out process, condominium corporations will be relieved to know that common expenses are payable when due regardless of any set-off claims made by owners. 

Thank you to Heenan and Blaikie and on behalf of Condo Reporter [dlash@heenan.ca] 

I am always amused to hear how the residents are going to rally together to teach the Condominium Board a lesson.   The Condo Board acts at your direction;  You elected them.   They report to you annually.  They probably have a mid term report / Meeting and quite often I assume a printed and emailed newsletter.  There is mechanism for you to remove them for a valid reason.  Those are called Requisition Meetings.

When you purchased a condominium you agreed to abide by the Rules and Regulations of living in that community.

What do you think?    Should you be allowed to with hold money?

\Add your comments....

Paying for the Staging

Photo Credit LastDetail.ca

In Toronto's competitive real estate market agents are recommending staging to get Buyers to pay the highest dollar for a property.  They stage and craft every detail, with a single goal.  Hold offers to create a frenzy. Possibly underprice to garner additional attention. Why?  To engage you emotionally with house.


"See! This is how it could be if you lived here."


So on the average sale of $650,000  in competition you might add on $50 - $75,000.


That is a lot of lipstick and paint that you can buy later.


Rather than mortgaging furniture and pillows that were rented;

• Lets look for a property that has been on the market a little longer.
• Suffers from Divorce or Financial Stress
• Visible deferred Maintenance Issues
• Mom or Dad has been moved out and it needs a facelift.
• Needs a bathroom or Kitchen remodel.
• You will be painting anyways
• You will find neglected and masked repairs.
• You will be making renovations.

Lets put your money to better use.  Buying you, your Dream Home within your budget and where you can have the mortgage paid off sooner.


That's what its really about..  Not conspiring to cost your more.


Ready to get started?  Call me... 

Can you demonstrate your value?

How will you demonstrate your value proposition?




With the competitive nature of the Toronto real estate market, when Buyers or Sellers ask what you can do.... How would you respond?

Add your comments

Seriously? Interest Rate Increase?

We are expecting a significant mortgage rate increase in the next week. It is extremely important that you act on this now!

Spreads on our bond yields which we use to set interest rates for all lenders are under water now.
Today the largest courier company Ups purchased a large courier company in Denmark, to make it the largest company in North America

When we see the logistics companies and courier companies grow as in in this example that is a tell tale sign that the economy is improving.

http://www.businessweek.com/news/2012-03-18/ups-said-to-reach-deal-to-buy-tnt-express

This is contrary to what the economist for CMHC indicated in late 2010 which was a freeze on interest rates over the next 14 months. This prediction was done prior to the fact that Interest rates kept dropping to the levels that exist now, along with many signs of an improving economy.

Mortgage trends is an excellent link as the brokers here many who work for the RBC Alternate Mortgage Lending side tell the true picture. Check out what they say

http://www.canadianmortgagetrends.com/canadian_mortgage_trends/interest_rate_direction/

We saw BMO launch a 5 years rate at 2.99% in January only to find out as a strip down mortgage it lacked many of the features of a mortgage. They pulled it and then tired to re launch it but by then everyone knew what they were selling. I sent you all a marketing piece on the comparison of RBC offering with all the bells and whistles in our Homeline Plan as a comparison to this. One bank is already to pull their rate offering this week.

Many of my clients started thinking shorter term 1-3 years up until this weekend when there was a mass frenzy of information traded between all of the big 5 banks on the tightening of bond yields and already a few have called back today and adjusted from a shorter term to the 4 year rate offering at 2.99% RBC Homeline.

What does this all mean?

You have a window of opportunity to help me rate commit as many clients as we can before the rates go up and save your clients 1000's of dollars .

We can hold this rate for 120 days. On a 250,000 mortgage if the rate is now 2.99% and later goes to 3.29% that is a payment swing of almost $40 a month or 2400 over 5 years and that would be the largest single increase in 4-5 yr rates in over 2 years!

I am attaching application forms for any of you who want to pro active ad have your clients complete these and also authorize a credit check 524 pdf form with RBC.

With out these two items I cannot protect your clients when rates rise before the end of the month.

RBC will continue to deliver advice you and your clients can bank on!

Lets all take advantage of this to book our clients at this excellent offering and grow your pipeline for Spring!!! Once the 2.99% offering is gone its gone!

David Pylyp Great Advice from Lindsay Doke RBC Are you booking the rate? If you are active in the Toronto Real Estate market you should reach out and reserve your interest rate. Call me

Video your Message

Lets work on Crafting your message.

Do not talk about how or why you are great.   Answer the viewers needs with a library of responses.

Imagine …. An interview or crafting a message regarding your law firm, real estate business, restaurant or entrepreneurial flair. Describe your unique niche and invite new people to engage with you. Clients that are local and close to your Toronto business.

We can create that Video SHORT presentation about your unique business; Creating all the stock and profile footage using available lighting in your offices, foyer and place of business.

You can control and OWN your own content. We create a YouTube Channel for you, and UPLOAD the finished Video, adding a Title Page with your contact details. You can also upload this video to additional hosts for greater exposure. Others like Yellow Pages and Gold Book retain ownership of your video.

The transcript of the Video dialogue can be prepared in a suitable format to be upload to Youtube as the Closed Captioning Track (CC) Transcribed Audio can be used for Blog post and Closed Caption upload.

Completed Video content can be delivered on a CD or Thumb ZIP drive according to your instructions so that you can LOAD to other advertising opportunities. Hosting of your video can be branded with a plain frame only (No Youtube ads or recommended video up next) for a small monthly hosting fee.

Additional Issues addressed;

• Create Google Account
• Create Blogger Account
• Post to your blog the Video embed with Narrative as Blog Post.
• Hyperlink back to your sites add email.
• Create Keyword scenario for Google Search

Equipment

Shot with a digital DSLR; Glide Track Technology available if requested. (cut away in conversation and insert FIRM name or background shots) Soft costs are avoided by keeping the costs down vs renting all the lights grips and platforms to provide

Low budget Low risk to enter this video presentation field that has been previously out of the reach of small business. Youtube provides instant local audience.

Modest Investment for Video profile starting from $ 125 per hour plus HST*
All available a la carte.

Call David Pylyp for details 647 218 2414

* additional costs may apply for editing and slide creation or graphics.

Lesson ONE Step by Step Instructions http://torontoshoptalk.blogspot.ca/2011/12/make-video-work-for-you.html

Are you going to keep wasting time and money advertising in the Yellow Pages and Buying lines on a Legal Directory? Its time you invested in a few lessons to bring yourself up to speed on what digital marketing means. Call today.