Readership up but Sign in 's have dropped = No Conversion

BIG CONVERSATION with a few of my computer circle;

Site readership is up; but sign in's are down?  Panda?  Penquin?  Have you been SERP shifted? Dropped in the rankings?

Spreading the word on Social Media Channels was helping get the number of site hits up; wasn't it? While we may question the quality of graphics, displays, content and SEO rankings, the content from last year or the year before is stale when clients are looking for cash backs and rebates. Is this the newest fad?

My sign ins that averaged 12 - 30 per month have fallen off and my email drip campaign drew 30 that asked to be removed ( responding from their mobile devices )   Prospects were then divided into actionable immediately or follow up later. Some are then dripped to death.  Are they all on overload?

Lets talk best practices and a shifting paradigm we keep hearing about.  I was getting comfortable here and the customer herd has shifted... moving again.   

What are you doing differently?

What should we change?

Lets Make your Unique Video!

If a picture is worth a thousand words then a VIDEO is worth 1.8 Million Words  *Dr. James McQuivey

The second largest search engine behind google is Youtube.  To avoid this medium would be the same as missing the launch of new Yellow Pages directory for your market in the early 80's.  You might be waiting a whole year for your phone to ring.

Today your clients and prospects, Text, email and fax their enquiry to your numbers.

Video presents a unique opportunity for you to connect with a new audience. They watch you, listen to your pace and cadence, your articulate delivery and planned script.  You are telling a story and providing a solution to their problems. 

Remember Aesop's Fables?

Lets plan your video and control all the aspects we can.

• Camera
• Sound
• Lighting
• Script
• Length of Video
• Editing
• Being Seen
• Promotion Distribution

A story will spark interest in seconds; It is imperative to catch the viewers attention in 6 - 9 seconds or they move on. 

There are some great points here;

http://blog.bazaarvoice.com/2013/07/02/bite-sized-videos-challenge-brands-to-nail-engagement-fast/

Get help coaching and educating you through the process as you move towards either self production or professional video work; Shoot stage and help you script. Help with editing and then it needs to be SEO keyworded and uploaded to multiple platforms.

http://torontoshoptalk.blogspot.ca/2011/12/video-your-message.html

Who am I to give you any advice? The 2103 Stefan Swanepoel Technology Report, David Pylyp youtube.com/dpylyp was named as one of the Top 10 individual real estate channels on YouTube.

Call me 647 218 2414

Paying for the Staging

Photo Credit LastDetail.ca

In Toronto's competitive real estate market agents are recommending staging to get Buyers to pay the highest dollar for a property.  They stage and craft every detail, with a single goal.  Hold offers to create a frenzy. Possibly underprice to garner additional attention. Why?  To engage you emotionally with house.


"See! This is how it could be if you lived here."


So on the average sale of $650,000  in competition you might add on $50 - $75,000.


That is a lot of lipstick and paint that you can buy later.


Rather than mortgaging furniture and pillows that were rented;

• Lets look for a property that has been on the market a little longer.
• Suffers from Divorce or Financial Stress
• Visible deferred Maintenance Issues
• Mom or Dad has been moved out and it needs a facelift.
• Needs a bathroom or Kitchen remodel.
• You will be painting anyways
• You will find neglected and masked repairs.
• You will be making renovations.

Lets put your money to better use.  Buying you, your Dream Home within your budget and where you can have the mortgage paid off sooner.


That's what its really about..  Not conspiring to cost your more.


Ready to get started?  Call me... 

How to ask for real estate referrals

Someone sitting across the table from you, They were recommended by a friend, Lets say that they are selling you life insurance, They are trying to sell you a car, or they are a real estate agent. And they are trying to sell to you but they've been referred.

The minute that they've been referred the door opens and therefore there is a comfort level. I want you to look at this.







Are you doing your best to get referrals?

Number 1: dealing with people and I'm not just talking about your sellers, or your buyers. How about the lawyers that your dealing with? Here's a mistake that real estate agents make today,
You're not going out to visit the people that are important to you.

I'll give you an example.

Faxing In, Sending electronically. All your Agreements of Purchase and Sale.

the girls are doing it....

You are loosing a chance for a contact. Especially in a larger law firm. Hand deliver one, give it to the lawyer and while you are there say "Is there anyone else here that is working in real estate?" In your firm? I'd like to meet them.

Let them take you by the hand and get past the keeper of the gate.

Its a door opening.

Ask for referrals wherever and all the time, because when you're sitting across the table
And someone has... You're there because Mr. Johnson or Mrs Johnson has said " this is my friend " and you're there, you can't beat that.

The door has opened for you.
Never stop asking for referrals and FIRE your courier

Start hand delivering things. Go out and make contacts again.

David Pylyp 647 218 2414

Homes west Toronto including Etobicoke West Toronto Humber Bay and Mississauga