Shadi Nasseri Toronto Condo Law Specialist

David Pylyp: I'm in Down Town Toronto with Shadi Nasseri. Whats special about your law firm?

Shadi Nasseri: Well, we specialize in real estate law, so I am a real estate lawyer, and I only do real estate transactions. That includes Purchase and Sale Agreements, as well as refinancing of Homes and Condominium units.







My office is located Downtown so its reachable by all the people who live or commute or work in the Toronto City Core; I do private mortgages, asset purchases, commercial transactions, lease agreements, anything related to real estate.

David Pylyp: How have you found the gender balance in your business?

Shadi Nasseri; Actually I have seen quite shift in recent months, in the last year or so, I've seen a lot of single women purchasing condos. and as a woman myself that makes me very proud, Its no longer that couples are buying homes together necessarily or men buying homes by themselves,
A lot of women are saving their money, and putting it into investing in the real estate market.

David Pylyp: How can people reach you Shadi?

Shadi Nasseri: You can reach me on my website MyTorontoRealEstateLawyer dot com
or they can call me at 416 400 6167

Thank you

How to ask for real estate referrals

Someone sitting across the table from you, They were recommended by a friend, Lets say that they are selling you life insurance, They are trying to sell you a car, or they are a real estate agent. And they are trying to sell to you but they've been referred.

The minute that they've been referred the door opens and therefore there is a comfort level. I want you to look at this.







Are you doing your best to get referrals?

Number 1: dealing with people and I'm not just talking about your sellers, or your buyers. How about the lawyers that your dealing with? Here's a mistake that real estate agents make today,
You're not going out to visit the people that are important to you.

I'll give you an example.

Faxing In, Sending electronically. All your Agreements of Purchase and Sale.

the girls are doing it....

You are loosing a chance for a contact. Especially in a larger law firm. Hand deliver one, give it to the lawyer and while you are there say "Is there anyone else here that is working in real estate?" In your firm? I'd like to meet them.

Let them take you by the hand and get past the keeper of the gate.

Its a door opening.

Ask for referrals wherever and all the time, because when you're sitting across the table
And someone has... You're there because Mr. Johnson or Mrs Johnson has said " this is my friend " and you're there, you can't beat that.

The door has opened for you.
Never stop asking for referrals and FIRE your courier

Start hand delivering things. Go out and make contacts again.

David Pylyp 647 218 2414

Homes west Toronto including Etobicoke West Toronto Humber Bay and Mississauga

Make Video work for you

Lets get some views on your youtube Video. You want fresh eyes!

In the description field for the video ADD a Bit.ly, a URL shortener that will provide a link directly back to your intended landing page.

Use keywords to describe the nature of the video and the primary function of your business. Remember to include your location. Toronto, Ontario Canada

Closed Captioning for Hearing Impaired CC At your youtube account; click the chevron on your name (DROP DOWN MENU) Select Video Manager, then select the video that we will work with by clicking on Edit Video Button. You can now edit anything we need in the Title, ( to better assist with keywords) description or Keyword fields. NOTE we are moving to the Caption Button Field that appears on the TOP row.

Having selected the Captions button a new window will appear with Available Captions or Tracks. Select the + Button to add a Track. New window appears. Select a File to upload. This will be a plain Text file .TXT extension that you have saved in notepad. *This should be an accurate transcribed file of the dialogue. Press upload and you are done.

Remember to turn on the closed caption option in the Footer of the Video frame.

Create your own topical Playlists Touch your name in the top right corner and the drop down menu appears Select Video Manager; on the LH side there is a button to create a playlist however you would like to arrange. +NEW. Either by topic, date, views your choice. Touch the Create NEW and provide a Name and description. Now when you display each video in the view format

Sharing to Social Media

More on the next post

Video your Message

Lets work on Crafting your message.

Do not talk about how or why you are great.   Answer the viewers needs with a library of responses.

Imagine …. An interview or crafting a message regarding your law firm, real estate business, restaurant or entrepreneurial flair. Describe your unique niche and invite new people to engage with you. Clients that are local and close to your Toronto business.

We can create that Video SHORT presentation about your unique business; Creating all the stock and profile footage using available lighting in your offices, foyer and place of business.

You can control and OWN your own content. We create a YouTube Channel for you, and UPLOAD the finished Video, adding a Title Page with your contact details. You can also upload this video to additional hosts for greater exposure. Others like Yellow Pages and Gold Book retain ownership of your video.

The transcript of the Video dialogue can be prepared in a suitable format to be upload to Youtube as the Closed Captioning Track (CC) Transcribed Audio can be used for Blog post and Closed Caption upload.

Completed Video content can be delivered on a CD or Thumb ZIP drive according to your instructions so that you can LOAD to other advertising opportunities. Hosting of your video can be branded with a plain frame only (No Youtube ads or recommended video up next) for a small monthly hosting fee.

Additional Issues addressed;

• Create Google Account
• Create Blogger Account
• Post to your blog the Video embed with Narrative as Blog Post.
• Hyperlink back to your sites add email.
• Create Keyword scenario for Google Search

Equipment

Shot with a digital DSLR; Glide Track Technology available if requested. (cut away in conversation and insert FIRM name or background shots) Soft costs are avoided by keeping the costs down vs renting all the lights grips and platforms to provide

Low budget Low risk to enter this video presentation field that has been previously out of the reach of small business. Youtube provides instant local audience.

Modest Investment for Video profile starting from $ 125 per hour plus HST*
All available a la carte.

Call David Pylyp for details 647 218 2414

* additional costs may apply for editing and slide creation or graphics.

Lesson ONE Step by Step Instructions http://torontoshoptalk.blogspot.ca/2011/12/make-video-work-for-you.html

Are you going to keep wasting time and money advertising in the Yellow Pages and Buying lines on a Legal Directory? Its time you invested in a few lessons to bring yourself up to speed on what digital marketing means. Call today.